Am I ever going to catch-up with the system? Do I want to? I started this wine adventure when the winedom was fairly small. There were the big brands like Mondavi Woodbridge, Cavit, Kendall-Jackson and Gallo and the like and “serious” wine and wine buyers & wine professionals were hardly in the same field or industry. This was in the late 1980’s and it remained that way for at least another 5-8 years. Then something happened. I am not sure why or how, but the giant volume wine producers started getting into the boutique part of the wine industry. A part that had generally been left alone.
My research in the last several years (in preparation for a start-up) all point to how small that boutique part of the industry still is. And yet big commercial wine companies have fought hard to put that passionate part of the industry in…
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