Love this quote from the article:
“We do everything the opposite of most wine companies,” declares Rowan Gormley, founder of Nakedwine.com, which will soon open a tasting room in downtown Napa.
He’s not exaggerating: In addition to a trendy focus on direct sales to consumers, his company has an unusual financing model and disdain for many practices held almost sacred in Napa Valley. That includes a focus on brands, pretentiousness, expensive packaging — and high prices.”
Noble Wines 