Just catching up on the wine industry news via Lew Perdue and his wonderful Wine Industry Insight newsletter and thought this worthy of sharing.
Higher margins for wineries
“The direct-shipping channel continues to grow at a faster rate than the overall wine market and has become vital to the small- and medium-sized wineries,” noted Chet Klingensmith, publisher of Wines & Vines. “The higher margins realized by wineries using this channel, and the access it gives consumers to the increasingly diversified wine market, provides a win-win situation for all parties.”
Read more at: http://www.winesandvines.com/template.cfm?section=news&content=114989
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